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BTR Marketing Solutions. Designed to Accelerate Leasing.
Turn Prospects into Tenants Before Construction Starts.
Standing Out in a Competitive Market
The Build-to-Rent (BTR) sector is booming, offering purpose-built communities that blend the comforts of homeownership with the flexibility of renting. As demand continues to rise, multifamily developers are increasingly entering the BTR space, drawn by its rapid growth and strong market potential. This influx is heightening competition, making it essential for developers to differentiate their offerings and create standout communities.
Exterior 3D Rendering -
Single Family
The BTR 3D Toolkit
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BTR Marketing Innovations:
Pre-Construction
3D Virtual Tours
Two years before construction started, LMS partnered asked Preview 3D to assist with their master-planned BTR community, Allier Foley.
The challenge: They needed compelling, high-quality content to drive pre-leasing efforts and support a seamless leasing process.
To simplify the unit selection process, Preview 3D created six immersive virtual tours of unique cottage-style homes—delivered a full year before construction began.
These tours have empowered renters to explore their options early, making informed decisions and driving strong pre-leasing success by providing clarity and confidence in their choices.
3D Renderings
Preview 3D's pre-construction renderings are essential for helping renters visualize space, layout, and design with clarity.
From detailed interiors to expansive community views, Preview 3D’s renderings are versatile assets for websites, social media, leasing offices, and print materials.
3D Animations:
Tell Your Brand's Story
Give prospects a glimpse of what life will be like in your community using long or short-form video.
For the Allier Foley project, Preview 3D’s cinematic fly-throughs highlighted lush landscapes, cozy porches, and shared amenities—helping attract renters during the Pre-Construction Phase.
Why Work With
Preview 3D?
Preview 3D provides advanced solutions to showcase your BTR project at every stage—whether pre-construction or post-completion. From immersive Virtual Tours and Animations to exceptional Renderings and Floor Plans, we help developers and property managers turn concepts into captivating, true-to-life, visuals.
Trusted By Industry Leaders
